This front cover is very simple. It is typical of the pop genre to try and sell the artist as a 'star' as opposed to an artist. which is what this image is doing; there are no instruments or signs that they want you to buy the album for the music. Although Goulding's music is in the indie-pop genre, her label evidently wants to make her more of a pop star. The font is something I can take from this into my own digipack; it is thin and in capitals which is found on many indie-pop covers. This is attractive because it seems simplistic which is a convention of indie-pop; the more DIY and easy it looks, the more it attracts the creative, aspiring audience.
What I like about this cover is that the album is named "The First Days of Spring" and the image is set in the Spring time, illustrating the title. The cover is also a simple design with a grainy, DIY effect to it, making it feel very Indie and is something I could easily do in Photoshop. The image blurs out the artists (apart from the main singer) which is important because the Indie-Pop genre focuses on the music more than the artists.
The back cover is very aesthetically pleasing. The lighting makes the image very bright and connotes hopefulness and freedom (with the open space in front of the artists). This attracts the target audience as they are young aspirer's. The information about the record label and its logo is very small and placed at the bottom of the back cover. This is something I need to do for my digipack because Indie-Pop artists don't like to focus on the fact that they have a record deal; they prefer it to stay private because they don't want people thinking that other people have a certain amount of control over their music.
Again, this cover is very simple. It uses a large open beach as its background which connotes freedom and the ability to do whatever one wants. This gives off a calm, relaxing feel which reflects the type of music that Of Monsters And Men produce. The image is slightly grainy, once more emphasising the DIY feel and with the clothing that the lead singer is wearing, it has an old fashioned, 1950's feel to it. The only writing is the title of the album and the band name in the top left hand corner. This is small and does not attract the eye immediately which shows that the focus should be on the image and what it makes the audience feel. The colours of the font, pink and white, goes against the typical connotations that go with the noun "monsters" and "men". This demonstrates that the band goes against the typical stereotypes that go with gender; this is typical of Indie-Pop artists.
The CD is pink with white clouds amongst it. This emphasises the feeling of freedom and relaxation. The image on the case is of the sea against the grey/white sky. This reminds me that the digipack doesn't have different images on each side but that they all relate to one another and in this case, the images carry on from one side to another. This is something I would like to do with my digipack because I believe that the audience would get more pleasure from seeing related images as this is less confusing.
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