Friday, 2 November 2012

What is a music video?

According to Pete Fraser, the head of the exam board, the following six features must be included in our music video;
  1. the music video must be atleast as long as the song. It can be slightly longer if an intro and/or outro is included.
  2. the video features the artist(s) quite prominently.
  3. the video includes some element of performance such as singing, dancing and/or acting.
  4. the video has some kind of concept along with the track.
  5. the video features a narrative of some kind; can be fragmented.
  6. different genres of music produces different visual conventions; this should be clear.

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