Research- Print Adverts

In this post I will research the different print adverts that I have found for Indie-Pop artists. I will analyse the adverts and use this research for my own print advert that I will create later on.

These print adverts are for the single 'Hands' from The Ting Tings. The background is full of bright colours which is typical of the Indie-Pop genre as this is what sells to the young, mainly female audience. The font is large and bold which reflects The Ting Tings music which is very loud with many drum beats. There seems to be splatters of paint across the writing which connotes rebellion; this shows The Ting Tings to be something 'different' and 'out there' which would attract the young, easily influenced audience. On the second advert at the bottom left hand corner is The Ting Tings website which would have links to buy their music and have a list of their tour dates, amongst other links. This sells the artist as it will give information to those who perhaps have not heard of the band before. What is different about these adverts is that it doesn't feature the artist whereas most adverts would. This gives The Ting Tings an edge as, with just writing and no impressions of the artists, the audience can make up their own mind about what they could look like which adds intrigue.

This is more of a traditional advert compared to that of The Ting Tings. Mumford and Sons are a more traditional band that don't break the rules. Here, they are using quotes from famous, international newspapers such as 'The New York Times' saying positive things about their new album and giving them credit. This will attract the audience who would have heard some of these newspapers. What is most interesting is that the newspapers will attract every type of audience as the target audience for Mumford and Sons would recognise online entertainment website SPIN whereas more mainstream listeners would spot NME magazine. The colours used include dull browns and beige which emphasise the rustic, old fashioned feel that goes with Mumford and Sons. The image makes the band look like serious and intelligent musicians with the lead singer holding a scroll and two others holding their instruments. This emphasises the fact that they are not music making pop stars.